Programme in partnership with CREA INSEEC U.
The Bachelor’s Program in Business Development is a 3-year program to build a career path and acquire the expertise needed thanks to a wide array of skills, in terms of both knowhow and soft skills.
- 3 years course
- 1 Digital Learning Expedition in San Francisco
- 10 months internship
- Academic semester in London
- Language: English
- Campus: Geneva
- 180 ECTS Credits
- Business centre available to participants
- Grant and finance plan available
- A secondary education diploma
- A French or international Baccalauréat, or any qualification deemed to be equivalent
- A general knowledge certificate
- A Swiss school certificate (Maturité fédérale)
- A Swiss CFC (certificat fédéral de capacité).
- Course fees for 3 years: CHF 49500.-
Year 1
60 ECTS credits
In short
Sustainable Development - Creativity through Art and Theater - Coding Factory - Workshop on negotiation techniques and 1st sales internship
Business Environment
- Geopolitics
- MS Office Tools
- Law
- Economic
- Analysis and Policy
- Culture and Society
- European Cooperation and Development
Finance
- General Accounting
- Financial Analysis
- Management Mathematics
Marketing
- Marketing Basics
- Selling Techniques
- Marketing and Strategic Communication
- Sustainable Development
Management
- Sociology and Management
- The Humanities
- Entrepreneur Facets
- Negotiation Techniques
Soft skills & Personal Branding
- Destination Job
- Collaboration
Sales Internship
- From 4 to 8 weeks
Digital Tools & Creativity
- Creativity throught Art & Theatre
- Coding Factory
- Introduction to UX
Year 2
60 ECTS credits
In short
Digital Learning Expedition (3 weeks in San Francisco) - Product launch workshop
Business Environment
- Geopolitics
- Law
- Microeconomics
- International Monetary Economics
- MS Office
- Tools
Management
- Critical Thinking
- Human Resource
- Management
- Business and Management
- Practice Ethics
- Business Games
- Project
- Management
- Organizational Management
- New Business Models of the Digital Economy
Marketing and the Digital World
- Marketing & Innovation
- Digital Learning
- Expedition (3 weeks in San Francisco
- E-Commerce
- Product Launch
Finance
- Financial Mathematics
- Cost Accounting
- Financial Management
- Audit
Digital Tools & Creativity
- Creativity through Art & Theatre
- Blockchain
- Design & Prototyping
Soft skills & Personal Branding
- Destination Job
- Borderless Project
- Leadership
Year 3
60 ECTS credits
In short
100% international year - 2nd 6-month internship - Workshops Growth Hacking & Artificial intelligence - Workshop creation of a digital bank - 1 semester on the London campus
Academic semester in London taught
- Growth Hacking
- The 4th Industrial Revolution
- Artificial Intelligence
- Coding
- Start-Up Finance, Venture Capital
- Student Project: Creating a Digital Bank
- “London Global City”
- Advanced English
- Public Speaking and Presentations Skills
- Prototyping & Innovation
- Digital Business
Professional internship abroad
- 6 months
Today, every company is a digital company
In every country, in every industry, economic models and traditional processes are being transformed by the powerful gains made by technological innovation, by the opening up of the world and by new ways of managing companies. Just think of companies such as Uber, Netflix or Airbnb, which didn’t even exist 10 years ago. Today, they carry out their business activities with new processes and new tools that require a depth of skills and remarkable open mindedness.
Via innovative instruction, based around ©EDIC (Entrepreneurship, Digital, Innovation and Creativity), project-based teaching (Learning By Building) and international experience for multicultural immersion, this programme has been designed to prepare you for all these new requirements in the local and international markets.
This Bachelor’s Degree enables you to obtain a double certification from EBS Genève and CREA.
CAREER OPPORTUNITIES
Digital Officer - Data Officer - Client & eServices Manager - CRM & Loyalty Manager - E-commerce Project Manager - Responsible for sustainable development and social responsibility - Logistics Manager
