A school within the Management sector Inseec U
Bachelor Digital Business Management

Info Session

JAN. 22, 2022 • OPEN DOORS IN GENEVA
FEB. 24, 2022 • ONLINE INFO SESSION
To know more

Programme in partnership with CREA INSEEC U.

The Bachelor’s Program in Business Development is a 3-year program to build a career path and acquire the expertise needed thanks to a wide array of skills, in terms of both knowhow and soft skills.

EBS Genève keypoints
  • 3 years course
  • 1 Digital Learning Expedition in San Francisco
  • 10 months internship
  • Academic semester in London
  • Language: English
  • Campus: Geneva
  • 180 ECTS Credits
  • Business centre available to participants
  • Grant and finance plan available
EBS Genève keypoints
  • A secondary education diploma
  • A French or international Baccalauréat, or any qualification deemed to be equivalent
  • A general knowledge certificate
  • A Swiss school certificate (Maturité fédérale)
  • A Swiss CFC (certificat fédéral de capacité).
  • Course fees for 3 years: CHF 49500.-

Year 1
60 ECTS credits

In short

BUILDING & GROWING PHASES

Business Environment

  • Sociological & Market trends
  • Catching opportunities with sustainability
  • CSR strategy
  • Workshop market opportunities
  • Legal & fiscal law

Marketing in a Digital World

  • Environment analysis
  • Process STP (segment, target, position.)
  • Consumers & Marketing studies
  • Value proposition & Brand Strategy
  • B to B marketing
  • WordPress & Google Ads

CRM

  • Consumer journey & profiling
  • CRM introduction

Finance

  • Accounting & Budgeting, P&L
  • Applied Statistics & meaning
  • Ratios & profitability

Management & Leadership

  • Business entities and internal processes
  • Project Management & Agility
  • Your «WHY» / assessment
  • Team dynamics

New Tech Acceleration

  • Big Data
  • Artificial Intelligence introduction
  • Blockchain introduction

Year 2
60 ECTS credits

In short

LAUCHING PHASE

Business Strategy

  • New Business Models, Solar Impulse
  • Marketing international strategy
  • Product innovation design
  • International supply chain
  • International distribution
  • Legal Intellectual Property & Contracts

Marketing in a Digital World

  • Social Media Commerce
  • Google Analytics
  • Performance Marketing Strategy

CRM & ECommerce

  • E-Commerce & Services online
  • Set up E-Commerce Platform
  • Running an E-Commerce
  • CRM strategy & implementation tools

Finance

  • Corporate finance
  • Finance strategy

New Tech Acceleration

  • Blockchain workshop
  • Big Data & Artificial Intelligence workshop

Management & Leadership

  • Team Dynamics & coaching
  • Going international
  • Customer centric management
  • Introduction to HR toolbox

BUSINESS DESIGN LABS

Real Case workshops with companies

  • PHASE 1 – Introduction & Briefing
  • PHASE 2 – Research & Analysis
  • PHASE 3 – Strategy & Concept
  • PHASE 4 – Design & Prototyping
  • PHASE 5 – User Testing & Customer Feedbacks

San Francisco Expedition

Study Trip

  • Presentation, guided tour, and challenge of San Francisco
  • TechShop presentation and robot challenge event
  • Numerous guest lectures delivered by industry experts
  • Startup presentations and new product demos
  • Design Thinking, workshop and mentored challenge
  • Company and incubator tours with speakers
  • Berkeley campus tour
  • Silicon Valley tour

Year 3
60 ECTS credits

In short

SEMESTER ABROAD & INTERNSHIP PHASE
100% international year

Academic semester in London taught

  • Growth Hacking
  • The 4th Industrial Revolution
  • Artificial Intelligence
  • Coding
  • Start-Up Finance, Venture Capital
  • Student Project: Creating a Digital Bank
  • “London Global City”
  • Advanced English
  • Public Speaking and Presentations Skills
  • Prototyping & Innovation
  • Digital Business

Professional internship abroad

  • 6 months

2020-2021 WORKSHOPS*

GENEVA HOCKEY CLUB • SERBERCO • LES FRÈRES YAK • FAWAZ GRUOSI • KILOWATTLABS • E-SPORT ID • WEARABLE X

* Team Works with real cases

CAREER OPPORTUNITIES

DIGITAL OFFICER • DATA OFFICER • CLIENT & ESERVICES MANAGER • CRM & LOYALTY MANAGER • E-COMMERCE PROJECT MANAGER • RESPONSIBLE FOR SUSTAINABLE DEVELOPMENT & SOCIAL RESPONSIBILITY • LOGISTICS MANAGER

COMPANIES THAT HIRED OUR STUDENTS
• 2020-2021 •

AGENCE ADIMEN • AGENCE ME • ALTITUDE FIDUCIARY ADVISORS 20% • AMBASSADE DU ROYAUME DU MAROC auprès de l'OFFICE DES NATIONS UNIES • ASK ORGANISATION • BACKDOOR GENEVA
CHANG MAI THAI • CHATILA RAIS • CHICHE ARCHITECTES SA • E-BUSINESS INSTITUTE • FONDATION DE LA HAUTE HORLOGERIE • FONDATION GENEVOISE POUR L'INNOVATION • GLOBAL IMPACT NETWORK USA • HOLISTIC ARTS HEALING & RETREATS • L'OCCITANE • PAINTERS SEOUL • ROLEX • SIG - SERVICES INDUSTRIELS DE GENEVE • TRENDYY AGENCY