Programme in partnership with CREA INSEEC U.
The Bachelor’s Program in Business Development is a 3-year program to build a career path and acquire the expertise needed thanks to a wide array of skills, in terms of both knowhow and soft skills.
- 3 years course
- 1 Digital Learning Expedition in San Francisco
- 10 months internship
- Academic semester in London
- Language: English
- Campus: Geneva
- 180 ECTS Credits
- Business centre available to participants
- Grant and finance plan available
- A secondary education diploma
- A French or international Baccalauréat, or any qualification deemed to be equivalent
- A general knowledge certificate
- A Swiss school certificate (Maturité fédérale)
- A Swiss CFC (certificat fédéral de capacité).
- Course fees for 3 years: CHF 49500.-
Year 1
60 ECTS credits
In short
Sustainable Development - Creativity through Art and Theater - Coding Factory - Workshop on negotiation techniques and 1st sales internship
Business Environment
- Geopolitics
- MS Office Tools
- Law
- Economic
- Analysis and Policy
- Culture and Society
- European Cooperation and Development
Finance
- General Accounting
- Financial Analysis
- Management Mathematics
Marketing
- Marketing Basics
- Selling Techniques
- Marketing and Strategic Communication
- Sustainable Development
Management
- Sociology and Management
- The Humanities
- Entrepreneur Facets
- Negotiation Techniques
Soft skills & Personal Branding
- Destination Job
- Collaboration
Sales Internship
- From 4 to 8 weeks
Digital Tools & Creativity
- Creativity throught Art & Theatre
- Coding Factory
- Introduction to UX
Year 2
60 ECTS credits
In short
Digital Learning Expedition (3 weeks in San Francisco) - Product launch workshop
Business Environment
- Geopolitics
- Law
- Microeconomics
- International Monetary Economics
- MS Office
- Tools
Management
- Critical Thinking
- Human Resource
- Management
- Business and Management
- Practice Ethics
- Business Games
- Project
- Management
- Organizational Management
- New Business Models of the Digital Economy
Marketing and the Digital World
- Marketing & Innovation
- Digital Learning
- Expedition (3 weeks in San Francisco
- E-Commerce
- Product Launch
Finance
- Financial Mathematics
- Cost Accounting
- Financial Management
- Audit
Digital Tools & Creativity
- Creativity through Art & Theatre
- Blockchain
- Design & Prototyping
Soft skills & Personal Branding
- Destination Job
- Borderless Project
- Leadership
Year 3
60 ECTS credits
In short
100% international year - 2nd 6-month internship - Workshops Growth Hacking & Artificial intelligence - Workshop creation of a digital bank - 1 semester on the London campus
Academic semester in London taught
- Growth Hacking
- The 4th Industrial Revolution
- Artificial Intelligence
- Coding
- Start-Up Finance, Venture Capital
- Student Project: Creating a Digital Bank
- “London Global City”
- Advanced English
- Public Speaking and Presentations Skills
- Prototyping & Innovation
- Digital Business
Professional internship abroad
- 6 months
CAREER OPPORTUNITIES
Digital Officer - Data Officer - Client & eServices Manager - CRM & Loyalty Manager - E-commerce Project Manager - Responsible for sustainable development and social responsibility - Logistics Manager
