Programme in partnership with CREA INSEEC U.
The Bachelor’s Program in Business Development is a 3-year program to build a career path and acquire the expertise needed thanks to a wide array of skills, in terms of both knowhow and soft skills.
- 3 years course
- 1 Digital Learning Expedition in San Francisco
- 10 months internship
- Academic semester in London
- Language: English
- Campus: Geneva
- 180 ECTS Credits
- Business centre available to participants
- Grant and finance plan available
- A secondary education diploma
- A French or international Baccalauréat, or any qualification deemed to be equivalent
- A general knowledge certificate
- A Swiss school certificate (Maturité fédérale)
- A Swiss CFC (certificat fédéral de capacité).
- Course fees for 3 years: CHF 49500.-
Year 1
60 ECTS credits
In short
BUILDING & GROWING PHASES
Business Environment
- Sociological & Market trends
- Catching opportunities with sustainability
- CSR strategy
- Workshop market opportunities
- Legal & fiscal law
Marketing in a Digital World
- Environment analysis
- Process STP (segment, target, position.)
- Consumers & Marketing studies
- Value proposition & Brand Strategy
- B to B marketing
- WordPress & Google Ads
CRM
- Consumer journey & profiling
- CRM introduction
Finance
- Accounting & Budgeting, P&L
- Applied Statistics & meaning
- Ratios & profitability
Management & Leadership
- Business entities and internal processes
- Project Management & Agility
- Your «WHY» / assessment
- Team dynamics
New Tech Acceleration
- Big Data
- Artificial Intelligence introduction
- Blockchain introduction
Year 2
60 ECTS credits
In short
LAUCHING PHASE
Business Strategy
- New Business Models, Solar Impulse
- Marketing international strategy
- Product innovation design
- International supply chain
- International distribution
- Legal Intellectual Property & Contracts
Marketing in a Digital World
- Social Media Commerce
- Google Analytics
- Performance Marketing Strategy
CRM & ECommerce
- E-Commerce & Services online
- Set up E-Commerce Platform
- Running an E-Commerce
- CRM strategy & implementation tools
Finance
- Corporate finance
- Finance strategy
New Tech Acceleration
- Blockchain workshop
- Big Data & Artificial Intelligence workshop
Management & Leadership
- Team Dynamics & coaching
- Going international
- Customer centric management
- Introduction to HR toolbox
BUSINESS DESIGN LABS
Real Case workshops with companies
- PHASE 1 – Introduction & Briefing
- PHASE 2 – Research & Analysis
- PHASE 3 – Strategy & Concept
- PHASE 4 – Design & Prototyping
- PHASE 5 – User Testing & Customer Feedbacks
San Francisco Expedition
Study Trip
- Presentation, guided tour, and challenge of San Francisco
- TechShop presentation and robot challenge event
- Numerous guest lectures delivered by industry experts
- Startup presentations and new product demos
- Design Thinking, workshop and mentored challenge
- Company and incubator tours with speakers
- Berkeley campus tour
- Silicon Valley tour
Year 3
60 ECTS credits
In short
SEMESTER ABROAD & INTERNSHIP PHASE
100% international year
Academic semester in London taught
- Growth Hacking
- The 4th Industrial Revolution
- Artificial Intelligence
- Coding
- Start-Up Finance, Venture Capital
- Student Project: Creating a Digital Bank
- “London Global City”
- Advanced English
- Public Speaking and Presentations Skills
- Prototyping & Innovation
- Digital Business
Professional internship abroad
- 6 months
2020-2021 WORKSHOPS*
GENEVA HOCKEY CLUB • SERBERCO • LES FRÈRES YAK • FAWAZ GRUOSI • KILOWATTLABS • E-SPORT ID • WEARABLE X
* Team Works with real cases
CAREER OPPORTUNITIES
DIGITAL OFFICER • DATA OFFICER • CLIENT & ESERVICES MANAGER • CRM & LOYALTY MANAGER • E-COMMERCE PROJECT MANAGER • RESPONSIBLE FOR SUSTAINABLE DEVELOPMENT & SOCIAL RESPONSIBILITY • LOGISTICS MANAGER
COMPANIES THAT HIRED OUR STUDENTS
• 2020-2021 •
AGENCE ADIMEN • AGENCE ME • ALTITUDE FIDUCIARY ADVISORS 20% • AMBASSADE DU ROYAUME DU MAROC auprès de l'OFFICE DES NATIONS UNIES • ASK ORGANISATION • BACKDOOR GENEVA
CHANG MAI THAI • CHATILA RAIS • CHICHE ARCHITECTES SA • E-BUSINESS INSTITUTE • FONDATION DE LA HAUTE HORLOGERIE • FONDATION GENEVOISE POUR L'INNOVATION • GLOBAL IMPACT NETWORK USA • HOLISTIC ARTS HEALING & RETREATS • L'OCCITANE • PAINTERS SEOUL • ROLEX • SIG - SERVICES INDUSTRIELS DE GENEVE • TRENDYY AGENCY
